A Collaboration With SMC IXD and Grand Park

Trance Plant

An Interactive Garden THAT COMBINES PLANTS WITH MUSIC

Introduction

Grand Park is coined as being "The Park for Everyone" and provides those who visit with a natural landscape that allows them to take a break from the busy lifestyle of Downtown Los Angeles. Grand Park works in conjunction with the music center and their overall goal is to bring the community together.

In their pursuit to better serve the community, they reached out to SMC IXD to get a design thinking perspective on how to bring the community together in a way that would allow visitors to take a memorable experience home with them.

Design Challenge

As Designers we asked: How might we allow users to experience Grand Park in a unique way?

Grand Park Insight 1: Events

The events the park hosts is what often gets visitors from other parts of Los Angeles to make the rare trip to the park.

Grand Park Insight 2: Nature

Grand Park takes pride in the plant life featured throughout the park.

Our Solution

We looked towards Grand Parks roots: nature. We decided to build an interactive connection to plants via music, inspired by Grand Parks connection to The Music Center, that remained local users and far away visitors of the beauty in their backyard.

Role

During this collaboration I worked with Rosie Dominguez who served as our project manager. I conducted user research via survey data and on sight interviews. I also served as head of design and developed the prototype, style guide, and branding.

Results

Our final concept impact allows Grand Park and it's users to embrace the vast nature they have at their finger tips. We were able to take into consideration Grand Parks connection to The Music Center, and provide a new avenue for them to show case the Music Centers work. We were also able to provide Grand Park with a new connection to DubLab all while keeping nature at the forefront of this project through out it's conception.

Stakeholder Kick-Off

During the kick off meeting, our stakeholders made their needs for this project known, and coined the phrase "A Slice of Grand Park" for users to take home. They let use know they wanted this project to be something users did not have to leave at the park, but something they could take with them even as simple as a story.

Diaris Alexander

Grand Park Interm Marketing Manager
"We want to be able to engage visitors both remotely and physically."

Future Consideration 1

Our solution had to meet a need in the physical space, but also had to find a way to engage visitors remotely.

Marc Tobia

Assistant Managing Director and Design Strategist for Verynice
"[Audience] engagement will bring information back to us."

Future Consideration 2

Engaging park visitors can help facilitate gathering demographic data.

Julia Diamond

Grand Park and Music Center Director
"The plant labels throughout the park are a metaphor for Angelos."

Future Consideration 3

The plants in the park and where they come from are important to Grand Park and their visitors.

The Problem

Problem Insight 1: Visitation

The events the park hosts is what often gets visitors from other parts of Los Angeles to make the rare trip to the park.

Problem Insight 2: Experience

Immersive experiences and novel events are welcome by Grand Park Visitors.

Problem Insight 3: Nature

People have began exploring new ways to connect with nature via tech, but it s often really expensive for them to do so.

Process

Competitive Analysis

We started our pre prototype process by looking at other parks, businesses, and immersive experiences that have set out to concur a similar goal. Click through to learn more information about each location / business.

Secondary Research

The aim of our secondary research was to find sources that gave us insights on how we could build an experience for Grand Park that changes how users interact with the plants there. We used these insights to inform the next steps in our design process of reaching out to users.

Lessons To Be Learned From Forcing Plants To Play Music
Insight 1:

Even though bio-sonic feedback devices that plats can use to make sounds are pseudo science, there could still be a practical method to getting plants to play chill music for user relaxation.

Creating a Sensory Garden
Insight 2:

Gardens are one of the few places that have the ability to elicit multiple sensory experiences, with sensory gardens in mind how could we design an experience that highlights multiple senses.

How Museums Use Immersive Experiences
Insight 3:

The Metropolitan Museum of Art partnered with Verizon to produce a series of virtual art and gaming experiences, based on their collections, which 4G or 5G smartphone users can participate in from home.

How a New Breed of Immersive Experience Park is Changing the Game
Insight 4:

Experience parks, aim to create a physical or digital fully immersive experience and are beginning to rise in popularity.

Netnography

We looked to online forms to get an idea of the thoughts users who would have interests of a new experience at Grand Park would have, and learn more about them in regards to Grand Park.

An Open Form for Professional and Hobbits Gardeners To Share Information
Insight 1:

These users have a love for gardens and would be interested in an interactive garden experience.

Plant TikTok AKA PlantTok
Insight 1:

The comment section of this app, specifically when focused on plants holds a lot of user knowledge and shows that users are interested in plant education.

Gardening in So-cal Facebook Group
Insight 1:

These users are interested in gardens specifically in SoCal and may make a great pool for testing participants.

Observations

During a tour of Grand Park, we made specific observations with help from information provided by stakeholders.

How People Use The Park

Locals tend to use the park as an extension of their backyard, but those who are further away from Grand Park only choose to come to the park when an event or experience is compelling enough to get them to make the trip.

The Plant Tags

The plant tags in the park are a metaphor for many Los Angeles stories, by telling a story of how plants can come from all over the world, and eventually find a comfortable home in Los Angeles. This story, like the plants are important to Grand Park and visitors.

Learning Experiences

Grand Park is known for being a place children and adults can come to learn more information about the world and Los Angeles history.

Survey Data

In a survey targeted to Grand Park visitors found via an Instagram takeover, and Facebook we learned that 60% of our users visit their local park on a weekly basis and more are aware of at least one plant music device.

User Interviews

We conducted on site user interviews with the Grand Park crew and visitors do get insight into what motivates people to visit Grand Park, as well as some of their pain points and inspirations.

"It is Interesting because people come down from all walks of life...It sort of ties Los Angeles together."

Simon Y.

Grand Park Security
"People appreciate Grand Park mostly for the nature."

Cesar G.

Grand Park Maintenance

Partnerships

Dublab enthusiastically agreed to partner with us to curate sounds for the app. In addition, Rob, the owner of The Haus Plant Mobile Greenhouse, loves to take his business to different parts of LA to show people the joy of plants and having them in their home and would be happy to do that at Grand Park.

Alejandro Cohen

Dublab 
Executive Director

“There is something in the air now about immersive should and there are technologies out there that can really be applied in interesting ways”

Mark “Frosty” McNeill

Dublab 
Co-founder/Spirit Guide

“I second Ale’s enthusiasm. This sounds exciting!”

Rob Moffitt

The Haus Plant
Owner of The Haus Plant

“If people can't come to my store, maybe I can come to them.”

Cost Breakdown

Executive Summary

We provided a full overview of our concept in it's current state to stakeholders before moving forward to further prototype.

Gantt Chart

We created a Gantt Chart to map the goal timeline for the full implementation of Trance Plant at Grand Park.

Future Considerations

In the future, we would like Grand Park to consider a Greenhouse addition to the TrancePlant concept, it could host plants not typically native to Los Angeles, and give users the chance to learn about plant life from around the globe. We imagine the structure to not take too much space within the park, and stand approximately 10 foot tall and 16 feet in diameter.

Our Users

Our users can vary in age, but the most important aspect is their connection to creativity and nature.

Plant lovers

Plant lovers around bound to be interested in this concept, and will ultimately gain from being able to learn more about plants through Trance Plant.

Music Enthusiasts

Music enthusiasts will gain a new way to practice their craft and will be able to share their creations with peers and Grand Park.

User Journey

Final Design

Listen to Your City.

Physical Prototype

Within Grand Park, the physical component would be a QR code that users scan to unlock new plant sounds. The QR codes could sit on the plant tags that exist within the park, or would sit on tags next to the plant they correspond to.

Concept Overview

A mobile application that allows users to scan QR codes to unlock sounds from their local interactive garden and use those sounds to easily produce music.

QR codes correspond to a certain plant.

User can learn more about the plants in the garden.

Users can compose music using plants.

Users can share music with other park visitors.

Demo Video

Reflections

Small teams can have a big impact.

Unorthodox ideas can come to life with a strong plan.

Even if an idea seems like it might be out of the norm, a strong plan and sense of purpose can make the idea come to life.

This project was conducted as a team of two, and through the process we were able to work with each others strengths and weaknesses. Being in tune with your partners and being aware when they need help can ultimately lead to a lot getting done even with a small group.

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